MARKET STRATEGY DEVELOPMENT

TURNKEY helps hardware companies and software/media publishers to develop and implement stragegic marketing plans to position new/adapted products. Building upon TURNKEY's extensive state and national surveys, and databases on education software spending, TURNKEY helps clients to:

• identify and target emerging markets,
• position products for synergistic marketing,
• establish dealer and other distribution channels,
• facilitate promotion and conference stragegies,
• develop 3rd-party relations with hardware companies and/or complementary publishers, and
• suggest sales approaches for niche markets.

To view a TURNKEY report on selling to niche markets click here.